What's New
	Marketing Campaign Management module The new Campaign Manager allows the marketing department to efficiently create and manage traditional and email marketing campaigns to targeted customer segments Automated, ongoing campaigns reduce cost per lead with new prospects and improves loyalty with your existing customers Integration with the contact manager enables personalization of direct messages, and customization of campaigns, plus allows managers to quickly see results and identify hot prospects Schedule a series of emails to be sent at user-defined intervals Integrate your outgoing emails with your custom website forms and CRM database to reduce database management requirements Send HTML emails for high-impact graphical messages, e-coupons, and attachments Built-in reporting identifies your most profitable customers, learn their buying habits, and shorten your sales cycles	"… (CRM software's) marketing automation features deliver improvements in lifetime customer value and retention that can drive revenue." - John Berry, Internet Week

Customer Service module Give users across all departments instant access to all customer interaction history to track issues and resolutions from a single interface Customer Service issues can easily be tracked, managed, and resolved Create your own categories of customer service issues

	Web Portals for Employees, Partners, and Customers
	Employee Portal Browser- based version of Maximizer Enterprise that enables you and your staff to carry out everyday tasks, from wherever you are, whenever you want, with any computer connected to the internet Access the Company Library remotely for all corporate documents while away from the office Shared calendars enable you to add and modify appointments from anywhere in the world Built-in advanced user authentication and group security
	Partner Portal Quickly and easily distribute sales opportunities to resellers and partners worldwide, increasing your overall sales efficiency Keep head office abreast of sales opportunities, to assist in the sales process and project revenues Customer Portal Enable customers to update their client records over the Internet and check order status of online purchases The Appointments section allows your customers and prospects to book appointments with staff to streamline both the lead generation and sales cycles

eStore module Set up a self-hosted online store with unlimited products in unlimited categories Link your products for increased revenue on cross-selling opportunities Automate purchases with repeat customers to make more time for sales people to focus on new customers Allows special discounts, e-coupons, and multiple currencies Process credit card transactions through several payment gateways that include fraud protection and SSL-encryption Manage orders, follow-up letters, and invoices through OrderDesk

Improved data integrity Maintain a clean and accurate customer database with new duplicate record checking for new entries Collect accurate and complete information with mandatory fields Additional security layer for optional read-only views, preventing unrestricted changes

Tighter integration with MS Outlook Make it easy for staff to interchangeably use Outlook and Maximizer Enterprise for email and calendars  Tighter integration in email functionality, email merging, and calendar synchronization HTML email support Familiar Outlook look and feel

	Improved MaxExchange remote synchronization Save time and increase user efficiency with easier to use interface Improve synchronization efficiency and data integrity with new diagnostic tools Provide greater connection and reduce overall synchronization times with new FTP connection tool
	Easy installation and administration Save more time with the improved installation, set-up, and configuration Know which of your computers are running which version of Maximizer Enterprise with new workstation installation reports Quickly deploy all workstations with user profile templates New reusable user/group/contact picker also decreases the time it takes to perform the basic administrative tasks Backup and restore marketing campaigns to prevent critical information loss Now supports Windows XP
	Extended reporting Access more than 80 pre-formatted reports or create your own custom reports  Graphical reports show trends and patterns, allowing you to concentrate on what's working Use reports to analyze revenue forecasts, sales pipeline analyses, customer profiles, and account activities With easy-to-use reporting, salespeople can recall and automate their administrative tasks to spend more time selling

Advanced collaboration Access team members' calendars and Hotlists Ensure the right person is assigned a task at the right time through the sales cycle with one-click task re-assignment Complete Hotlist tasks on time and close more deals with new task alarms Notify and remind attendees of upcoming appointments Increase customer satisfaction by ensuring timely response to emails with new email arrival notifications

Improved Palm synchronization Maximizer Link gives your mobile sales force the power of Maximizer in the Palm of their hand by taking their most important customer information and schedule on the road Rapid synchronization through the Palm HotSync utility combines information from the Phone List, Date Book, To Do's, and Memo Pad Now supports Handspring devices

Improved database access Save time through quicker access to customer information, Favorite Lists, custom views Faster retrieval of Opportunities Faster searching through all fields

Improved navigation and interface layout Navigate the software faster with more convenient menu items, new icons, and a third layout style  Provide individual layouts as unique as each of the people who use them with improved interface layout and fully customizable views

Increased integration capabilities Direct XML import/export enables the integration of customer information into any of your other XML compliant applications New ODBC driver support for Microsoft's Access 2000 database Prevent unauthorized accesses with improved security controls

 

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Last modified: Friday June 03, 2005.